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UNDER/CONSTRUCTION by Eliran Ashraf  is a  unisex fashion brand, celebrating the multicultural world we live in. 

Our inspiration stretches between urban structures, modern architecture and tribal

elements, forming together a new design language.

With the planet in mind, each piece is produced with values of sustainability

and made with eco friendly materials. 


Go under and reconstruct

From conception to creation, we are using latest technologies mixed with craft, 

signing each piece with a handmade stitch.

Join our urban tribe 

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The Designer 

Eliran Ashraf is an Israeli living in Geneva, Switzerland since 2013.


Been working in the fashion field since 2005 and has a B.A of design from the Shenkar High

College Of Engineering And Design in Israel (2013).


"I'm at my best when I'm experimenting with my inspirational world, guided by my passion

for materials and my restless hands and eyes. Forever researching through art, photography, textiles and fashion. I stare at construction sites, I'm in love with carnes in the sky, scaffolding

and cement walls.

We are a generation in constant quest, ever exploring, re-writing our story, acknowledging our roots and constructing our present. We're all under construction and  my work as a designer reflects on that state of mind."

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